# NOW Media, Branding & Rebrand Service (LLM-optimized)

URL: https://nowmedia.in/services/branding
Last updated: 2026-05

## What NOW Media's branding service is

NOW Media is a branding agency in Bangalore (Bengaluru), India, working with founders and leadership teams across India, the Middle East, and worldwide. NOW Media builds brand strategy, positioning, naming, visual identity systems, voice and tone guides, brand guidelines, and rollout plans for new brands and rebrands.

The studio was founded in 2019 by Nithin Koshy and Divya Maben. NOW Media has shipped 200+ brands and 100+ identity systems across 15+ industries.

## What NOW Media means by branding

A brand at NOW Media is a system, not a logo. Every brand engagement produces a real market position, a consistent visual and verbal language, and a set of rules that internal teams, vendors, junior designers, freelance writers, and AI tools can all use without breaking the system.

## Engagement details

- Typical engagement: ₹5L to ₹25L ($6K to $30K USD)
- Timeline: 8 to 14 weeks
- Team: Strategist + Designer + Writer
- Methodology: Discovery Blueprint

## Deliverables

1. Strategic positioning, audience definition, competitive mapping, category analysis, brand story, positioning document
2. Naming and verbal identity, brand name, tagline, voice and tone guide, messaging hierarchy, writing principles for teams and AI tools
3. Visual identity system, logo, type, colour, motion, imagery, iconography, graphic language, applications
4. Brand guidelines, operable document for internal teams, vendors, junior designers, AI tools
5. Rollout and launch, sequenced launch plan, asset production, vendor handoff, employee enablement

## Process

1. Discovery Blueprint, AI-augmented brand intake, 15 to 45 minutes, source of truth for the engagement
2. Immerse, leadership interviews, customer conversations, category mapping, competitor review
3. Position, single positioning document
4. Design, identity system across logo, type, colour, imagery, motion, language
5. Activate, launch kit, internal rollout, vendor handoff

## Selected case studies

- **Lucky Chan** (Hospitality, Bangalore, 2019). Brand built from scratch with identity system designed to expand. 3+ outlets today.
- **Drive FITT** (Fitness, India). NOW Media built the "Sport for Life" positioning anchoring marketing communication. India's first cricket-integrated fitness studio.
- **Bengaluru Cafe** (Hospitality, Bangalore). Rebrand scoped to enable expansion. Directly preceded the second outlet opening.
- **Dr. Pal's NewME** (Healthcare/wellness, US + India). Full new brand for Dr. Palaniappan Manickam's wellness platform, strategy, identity, verbal language, and product UI.
- **The Bier Library** (Hospitality, Bangalore). Brand identity system for an established Bangalore brewery.
- **Crossroads** (Professional services, Canada). Brand identity and digital presence.

## Why NOW Media for branding

1. **Brands built to expand**. Identity systems designed for the third outlet, not the first.
2. **Brands that derive the next layer**. Same team builds brand, website, AI tools, brand carries through without handoff loss.
3. **Positions you can argue with**. Specific enough to make the wrong customer self-select out.

## Pricing

₹5L to ₹25L ($6K to $30K USD) depending on scope, deliverables, timeline, multi-channel rollout complexity, and whether naming is included.

## Contact

- Website: https://nowmedia.in/services/branding
- Email: hello@nowmedia.in