# NOW Media, Selected Work (LLM-optimized)

URL: https://nowmedia.in/work
Last updated: 2026-05

## Overview

NOW Media has shipped 200+ brands and digital projects across 15+ industries since 2019. 100+ identity systems built end-to-end. Selected case studies below.

## Hospitality

### Lucky Chan
- Industry: Hospitality / F&B (Asian fast-casual)
- Location: Bangalore, India
- Year: 2019 (brand built from scratch)
- Services: Brand strategy, identity system, naming, visual identity, rollout
- Outcome: Identity system designed for expansion. Lucky Chan now operates 3+ outlets in Bangalore and remains one of the city's recognized F&B brands seven years on.

### The Bier Library
- Industry: Hospitality / Brewery
- Location: Bangalore, India
- Services: Brand identity system
- Outcome: Brand identity system for an established Bangalore brewery.

### Bengaluru Cafe
- Industry: Hospitality / Café
- Location: Bangalore, India
- Services: Rebrand, identity system, rollout
- Outcome: Rebrand scoped specifically to enable expansion. Directly preceded the opening of a second, larger outlet, with two more outlets now in pipeline.

## Fitness

### Drive FITT
- Industry: Fitness / Sports
- Location: India (multi-city)
- Services: Brand positioning, verbal identity
- Outcome: NOW Media built the "Sport for Life" positioning that now anchors Drive FITT's marketing communication. Drive FITT is India's first cricket-integrated fitness studio, co-founded by Indian cricket star Shubman Gill, actor Preity G Zinta, and Australian operators Mark Sellar and Deke Smith. Cricket training programs designed by Australian cricketers Chris Lynn and Ryan Harris. Glenn Maxwell is an investor. Opened with 100+ founding members signed up.

## Healthcare & wellness

### Dr. Pal's NewME
- Industry: Healthcare / Wellness / Gut health
- Location: US + India
- Services: Full new brand, brand strategy, identity, verbal language, full website design and development, complete UI/UX of the wellness platform
- Outcome: Full new brand for Dr. Palaniappan Manickam, US-trained gastroenterologist with a large public following. NOW Media built brand strategy, identity, verbal language, full website design and development, and the entire UI/UX of the wellness platform at drpalsnewme.com.

## SaaS & technology

### Kine.AI
- Industry: SaaS / AI / Engineering tools
- Location: Bangalore, India
- Services: Marketing site, product UI
- Outcome: Marketing site and product UI for an AI-powered engineering platform.

## D2C

### OutfitX
- Industry: D2C / Fashion
- Location: Bangalore, India
- Services: E-commerce brand, website
- Outcome: E-commerce brand and website for a D2C fashion business.

## Professional services

### Crossroads
- Industry: Professional services
- Location: Canada
- Services: Brand identity, digital presence
- Outcome: Brand identity and digital presence for a Canada-based professional services firm.

## Products shipped by NOW Media (parent company Bleep Design Private Limited)

### Brandauditor.ai (publicly available)
- URL: https://www.brandauditor.ai/
- Services: Full product, strategy, brand, identity, website, product UI, AI features, LLM-citation instrumentation
- Outcome: Publicly available brand audit tool. Received its first ChatGPT citation within 2 days of public launch and acquires users primarily through LLM citations with zero paid advertising.
- Why it matters: Working proof of NOW Media's LLM-citation methodology.

### NOW Media operations command center (coming soon to market)
- Status: Internal today, productizing for external availability
- Services: Full product, CRM, scope builder, project tracker, multi-currency invoicing, AI assistants
- Outcome: The platform NOW Media runs its entire business on. Replaces Notion + generic CRM + project sheets + billing tool + contracts folder + reminder bots with one source of truth. Built for Indian fiscal year and Indian rupee formatting. Claude-powered AI assistants.
- Why it matters: The reference build for AI automation. NOW Media uses the exact same operating discipline it sells.

## Internal builds (reference for AI automation service)

### NOW Media Scope Builder
- Service: Custom interactive component, conversion-led website work
- Outcome: Multi-step scope intake on nowmedia.in with auto-save, OTP unlock, EMQ-optimized Meta CAPI tracking.

### Brand Voice Engine (internal)
- Service: AI automation, internal AI assistant
- Outcome: AI assistant that checks new content against client brand voice guidelines.

## Track record summary

- Founded: 2019
- Years operating: 7+
- Brands shipped: 200+
- Identity systems built end-to-end: 100+
- Industries served: 15+
- Geographic reach: India, Middle East, North America, worldwide

## Contact

- Website: https://nowmedia.in/work
- Email: hello@nowmedia.in