Scope of Work: Logo, brand positioning, colour palette, typeface, internal posters, signages, neon, photography, video, launch invites, mascot, social media management, targeted ads, print collateral
Brief: The brief was to develop on an English pub themed interiors developed by BNA. Now media brought the quirk and fun into the brand by developing a brand identity that is Gawky and quick-witted.
We built a story around the mascot Gawky and covered all aspects from his family lineage to his arrival in Bangalore. The family portrait paintings, the quirky led lights, the actual mascot riding around the city on his electric bike – all added to the fun and brought the brand to life.
We picked a colour palette that is classic and stayed true to the brand’s chic look and interiors.
Duration – 4 Months
January 9, 2022
