04 Content production

Content for brands that need
to keep showing up.

NOW Media is a content creation agency in Bangalore producing brand photography, product imagery, short-form and long-form video, motion graphics, and AI-assisted visuals for businesses in India and worldwide.

We help brands plan, shoot, design, edit, and scale content across social, websites, ads, campaigns, and launches, with every piece built around the brand system, the platform, and the goal behind it.

Engagement Scoped to the brief
Timeline 2 to 8 weeks
Call back

02 What this covers

Content that looks like the brand, not like a template.

Most brands do not have a content problem. They have a consistency problem.

The shoot looks different from the website. The reels do not match the campaign. The product images feel separate from the brand identity. The AI visuals look impressive but not ownable. The deck, the ads, the founder videos, and the social posts all feel like they came from different teams.

We fix that by building content from the brand system outward. Strategy, visual language, platform, format, production, and editing all work together, so the content adds up instead of drifting.

03 A look at the work

Proof, not promises.

Photography, video, motion, and AI-assisted content we have shot, generated, and edited. Scroll through a slice of it.


04 What we make

One team for every kind of content.

Photography, video, motion, and AI-assisted assets, planned and produced as one system so the brand stays consistent across every channel.

  1. 01

    Brand photography

    Photography for founders, teams, spaces, products, and campaigns, across hospitality, real estate, fitness, D2C, healthcare, and service brands.

    Shoot planning, moodboards and shot lists, location or studio production, art direction, selection, and retouching, delivered as website, social, and campaign-ready exports.

  2. 02

    Product photography & AI product imagery

    Clean product visuals for e-commerce, catalogues, websites, ads, and packaging, shot in studio or on location and fully retouched.

    When the brief needs scale or controlled environments, we use AI-assisted workflows to build product scenes, backgrounds, lifestyle compositions, and campaign variations, with creative direction and human quality control on every frame.

  3. 03

    Short-form video

    Reels, shorts, launch videos, product explainers, founder videos, campaign cutdowns, and paid ad creatives.

    Concepts, scripts and hooks, shot lists, production or AI-assisted generation, editing, captions, and social-first exports.

  4. 04

    Long-form video

    Founder stories, mini-documentaries, case-study films, brand films, YouTube episodes, interviews, and explainers, the kind of storytelling behind our own Beyond the Brief series.

    Story structure, interview planning, multi-camera or documentary-style production, editing, sound design, colour, and cutdowns for YouTube, website, and social.

  5. 05

    Motion graphics

    Motion systems for launches, explainers, ads, product demos, brand reveals, website loops, and presentations.

    Motion direction, storyboards, animated typography, logo animation, explainer graphics, and UI motion, built into the brand so it moves the way the brand should.

  6. 06

    AI-augmented video

    AI-assisted video for brands that need speed, scale, or formats that are difficult to shoot traditionally.

    AI-generated scenes, visual extensions, product environments, image-to-video workflows, multilingual versions, and campaign variations, always finished with human editing and a brand consistency pass.

  7. 07

    Content systems for monthly output

    For brands that need a steady pipeline instead of one-off shoots: a monthly content calendar, batched shoots, reels and statics, campaign cutdowns, product visuals, and motion templates.

    The output is planned, produced, and iterated against performance, so the brand keeps showing up without losing consistency.


05 What every build includes

Five things every content build includes.

  1. 01

    Content strategy

    We define what the content needs to do before we make it: awareness, launch, conversion, education, trust, recruitment, or sales support. The job changes the output.
  2. 02

    Creative direction

    Moodboards, references, shot language, visual treatment, and a format plan, so the shoot, the edit, the design, and any AI output all stay aligned to the brand.
  3. 03

    Production plan

    Shot list, schedule, locations, props, talent, crew, product requirements, and format list. The goal is to get more usable content out of every production day.
  4. 04

    Production & post-production

    Photography, video, AI-assisted asset generation, editing, retouching, motion design, sound, subtitles, colour, and final exports, handled by one team.
  5. 05

    Content handover

    Organised files, format-specific exports, a clear naming structure, usage notes, and optional templates, so your team can keep using the assets long after the shoot.

06 How it runs

Four phases. Planned before we shoot.

01

Map

We start with the brand, the audience, the channels, and the business goal behind the content.

What is this content for, where will it live, and what does it need to do, before any camera or AI tool is involved.

02

Plan

We build the content plan: references, shot lists, scripts, the production schedule, and the format requirements for every platform the content needs to ship to.

03

Make

We shoot, generate, design, animate, and edit.

Where AI genuinely speeds up or scales the output, we use it. Where real production is better, we shoot it. The brief decides, not the trend.

04

Ship

We deliver final files in the exact formats your team needs, for Instagram, YouTube, ads, website, marketplace, sales, or launch campaigns, organised and ready to use.


07 Industries we know

Categories we already know how to shoot and build for.

We create content for businesses where the visuals have to carry trust, taste, and clarity. Our strongest experience is across hospitality, F&B, fitness, wellness, healthcare, real estate, D2C, education, SaaS, and founder-led businesses.

  • Hospitality
  • F&B
  • Fitness
  • Wellness
  • Healthcare
  • Real estate
  • D2C
  • Education
  • SaaS
  • Founder-led brands
  • Multi-outlet brands
  • Personal brands
08 Beyond the Brief

The work, in their words.

A mini-documentary series where the founders and operators we have worked with talk through the brief, the build, and what shipped on the other side.

  • S2 · E2 The Branding Journey of BlackBx (Part 2)
  • S2 · E1 The Branding Journey of BlackBx (Part 1)
  • S1 · E2 The Kind
  • S1 · E1 Three Letters
See the full portfolio of work

09 Common questions

Content production FAQ.

  • Is NOW Media a content creation agency in Bangalore?

    Yes. NOW Media is a Bangalore-based content creation agency producing brand photography, product photography, short-form and long-form video, motion graphics, AI-augmented video, and AI product imagery for businesses in India and worldwide.

  • What content services does NOW Media offer?

    NOW Media produces brand photography, product photography, reels and short-form video, long-form video and brand films, founder videos and mini-documentaries, motion graphics, AI-augmented video, AI product imagery, campaign assets, and monthly content systems.

  • Does NOW Media create AI product imagery?

    Yes. NOW Media creates AI-assisted product imagery for websites, campaigns, ads, catalogues, packaging, and marketplace listings, using AI to build controlled environments, lifestyle scenes, background variations, and product compositions, always with creative direction and human quality control.

  • Does NOW Media create short-form video content?

    Yes. Short-form work includes reels, shorts, launch videos, product explainers, founder videos, campaign cutdowns, and paid ad creatives, built social-first and exported for each platform.

  • Does NOW Media create long-form video content?

    Yes. Long-form work includes brand films, founder stories, mini-documentaries, case-study films, interviews, explainers, and YouTube episodes. Beyond the Brief, NOW Media's own mini-documentary series, is an example of this format.

  • Does NOW Media handle photography and video production together?

    Yes. NOW Media plans and produces photography, video, motion graphics, and AI-assisted content as one content system, so the brand stays consistent across every channel instead of looking like it came from different teams.

  • How does NOW Media use AI in content creation?

    NOW Media uses AI to speed up and scale parts of the workflow, including product imagery, scene and background generation, image-to-video workflows, motion references, and campaign variations. AI is always paired with creative direction and human quality control so the final output still feels like the brand.

  • How much does content production cost?

    Content production is scoped to each brief. The investment depends on the formats, number of shoot days, video length, editing and motion depth, AI-assisted work, and how the content will be used. Share your brief and we will scope it with you.

  • How long does a content production project take?

    Most content production projects run 2 to 8 weeks. Monthly content retainers, large campaign shoots, long-form video, and AI-assisted product imagery systems can run longer.


Need a brand that keeps showing up?

Tell us what you're launching, shooting, or scaling. We'll scope the content, plan the production, and build it around your brand system.