In the fast-moving consumer goods (FMCG) sector, where product visibility and brand recall are pivotal to success, NOW Media offers a suite of specialized services designed to elevate FMCG brands and their products in the highly competitive retail landscape. Leveraging deep industry insights and creative prowess, NOW Media helps FMCG product-based companies stand out on the shelves and in the minds of consumers through innovative packaging design, compelling branding, and strategic marketing efforts.
Innovative Product Packaging Design
NOW Media has an impressive track record of creating eye-catching and functional packaging designs for renowned FMCG brands, including Amazon's in-house brands like Solimo, Vedika, and Presto, as well as a variety of sauces and dips. Understanding that packaging is often the first point of interaction between the product and the consumer, NOW Media focuses on designs that not only capture attention but also communicate the brand's essence and product benefits clearly. Their work in packaging design emphasizes brand differentiation, consumer appeal, and practicality, ensuring that products not only stand out on the shelves but also resonate with consumers’ values and preferences.
Branding and Identity Development
For FMCG companies, a strong and cohesive brand identity is crucial to building customer loyalty and driving repeat purchases. NOW Media excels in developing comprehensive branding strategies that encapsulate the core values, personality, and unique selling propositions of FMCG brands. From logo design and visual identity systems to brand messaging and voice, NOW Media crafts a consistent and memorable brand experience across all consumer touchpoints, enhancing brand recognition and affinity.
