Scope of Work: Name, Logo, brand positioning, colour palette, typeface, internal posters, signages, neon, photography, video, launch invites, mascot, social media management, targeted ads, print collateral
Brief: The brief was to create an Asian brand that was unlike anything in the Pan Asian cuisine space. A young and vibrant brand that is creating a niche within a niche.
NOW media worked with AA Hospitality to create a brand that is trendy and unique. A modern colour palette and Lucky chan the mascot set the base for the brand positioning. We drove the marketing campaign with #HereToGetLucky as the launch campaign for Lucky Chan. The brand saw tremendous brand recall and interest towards the launch week.
Lucky Chan was positioned as a dim dum and sushi parlour to make it a non-intimidating and friendly space. Lucky chan’s ‘parlour’ vibe along with the sushi belt makes it a must-visit restaurant in Bangalore.
January 9, 2022