4 March 2022

DNA

‍Scope of Work ‍

The rebranding project involved redesigning the existing logo, developing a new colour palette, creating patient folders, name tags, and uniforms for the clinic staff.

The Brief ‍

DNA Skin Clinic, founded by Dr. Priyanka Reddy in Bangalore, approached NOW media for a comprehensive rebranding effort.

Logo Redesign

The primary focus was on redesigning the existing logo to reflect the clinic's professional and holistic approach to dermatology and aesthetics. The new logo was intended to be modern, clean, and aligned with the clinic's reputation for providing high-quality care.

New Colour Palette

A new colour palette was developed to represent the clinic's brand identity more effectively. The chosen colors aimed to convey a sense of tranquility, cleanliness, and professionalism, vital attributes for a dermatology and wellness center.

Cohesive Brand Presentation

The overall goal was to create a cohesive brand presentation across all touchpoints. From the physical appearance of the clinic to the attire of the staff, every aspect was thoughtfully designed to reflect the clinic's commitment to excellence in dermatology and aesthetics.

NOW media’s rebranding efforts for DNA Skin Clinic under the guidance of Dr. Priyanka Reddy successfully enhanced the clinic's brand identity. The new logo, color palette, patient folders, name tags, and staff uniforms all contributed to a refreshed and professional brand image. This rebranding project illustrates the importance of a cohesive and well-thought-out visual identity in the healthcare sector, particularly in specialized fields like dermatology, where trust and professionalism are paramount.