March 29, 2021

Gawky Goose: A Premium F&B Identity

Scope Of Work

Gawky Goose isn’t just a bar and kitchen—it’s one of the most popular destinations in the city, known for its unforgettable vibe and enigmatic personality. From the moment the name was finalized, we set out to craft a brand identity that is bold, playful, and packed with intrigue.

The Mascot

At the heart of the brand is the Goose—a bird-man with a mysterious past. Is he a gangster, a globetrotter, or simply a timeless enigma? No one really knows. This layered persona gave the brand its unique voice and personality, creating endless opportunities for storytelling and engagement. The Goose isn’t just a mascot—it’s the soul of the brand, sparking curiosity at every turn.

The Logo

The logo was designed to bring the Goose’s character to life while ensuring versatility and adaptability. The primary logo highlights the Goose, while two shorter logo variations were developed to make the branding work seamlessly across formats and materials. Whether on a neon-lit sign, coasters, or social media posts, the logo remains bold, distinctive, and instantly recognizable.

Interior Graphics

The Goose’s story extends into the physical space, where carefully designed interior graphics create an immersive experience. Every detail—from wall art to subtle visual cues—draws guests deeper into the Goose’s world. The design transforms the space into more than just a venue; it becomes part of the narrative, making every visit memorable and unique.

Brand Collaterals

Menus, coasters, and other collateral were designed to echo the Goose’s playful, mysterious energy. Every piece was crafted to reflect the brand’s bold identity while creating a cohesive and engaging experience for guests.

Social Media & Content

The Goose’s enigmatic persona took on a life of its own online. Social media platforms became a playground for teasing the Goose’s backstory and engaging the audience with playful campaigns, captivating visuals, and compelling storytelling. The connection between the digital presence and the physical space ensured a seamless brand experience that kept guests coming back for more.

Impact
Gawky Goose is more than a bar and kitchen—it’s a brand built around character, mystery, and immersive storytelling. From the Goose’s captivating personality to its bold visual identity, every element works together to create an unforgettable experience that continues to be a city favorite.