Scope of Work
Research, brand positioning, brand identity creation, internal branding, print collaterals like menu, uniform, content creation and social media management.
The Brief
To create an Asian brand that was unlike anything in the Pan Asian cuisine space. A young and vibrant brand that is creating a niche within a niche. At a time when Pan Asian restaurants in the city were typically oriental in design or fine-dine oriented.
NOW media worked with AA Hospitality to create a brand that is trendy and unique. A modern colour palette and Lucky chan the mascot set the base for the brand positioning. We drove the marketing campaign with #HereToGetLucky as the launch campaign for Lucky Chan
Youthful and Vibrant Brand Identity
Lucky Chan, the brand conceptualized for this purpose, is infused with a youthful and vibrant essence. This is not just another Asian eatery; it's a trendsetter. The target audience is the modern, young, and dynamic demographic looking for an exciting and unique dining experience.
Innovative Brand Positioning with Lucky Chan
The brand positioning of Lucky Chan is innovative and fresh. A modern color palette was chosen to reflect the contemporary nature of the brand. This color scheme is not only aesthetically pleasing but also aligns with the modern tastes of the target demographic. The palette helps in making the brand visually attractive and memorable.
Symbol of the Brand
A key element in the branding strategy was the introduction of Lucky Chan, the mascot. This character adds a personal touch to the brand, making it more relatable and engaging for the audience. Mascots have a unique way of connecting with people, and Lucky Chan does this effectively, embodying the spirit of the brand. #HereToGetLucky: A Strategic Marketing
