1st July 2024

Pibbles Bakery: A Fresh Take on Vegan Delights

Scope Of Work

Pibbles Bakery is a 100% plant-based bakery that brings together bold flavors, vibrant creativity, and a commitment to ethical indulgence. As the plant-based food industry continues to grow, Pibbles needed a rebrand that reflected its playful personality, high-quality offerings, and innovative spirit—ensuring it stood out in an evolving market.

Our task was to craft a lively and memorable brand identity that would make Pibbles instantly recognizable and irresistible to plant-based food lovers.

Brand Identity & Mascot Design

• The logo features bold strokes and soft curves, striking a balance between energy and approachability.

• A custom-designed cat mascot adds a playful, friendly element, making the brand feel warm, fun, and engaging.

• The mascot acts as a recognizable symbol of Pibbles’ quirky personality, bringing the brand to life across packaging, social media, and store branding.

Color Palette & Typography

• A mix of vibrant and pastel hues was chosen to reflect the freshness and creativity of Pibbles’ baked goods.

• Modern, quirky typography adds a distinctive personality, ensuring the brand feels fun yet premium.

Illustrations & Brand Collateral

• Custom illustrations and packaging designs reinforce Pibbles’ handcrafted, joyful aesthetic, making every product feel personal and special.

• Marketing materials, menus, and takeout packaging were designed to be as visually engaging as the treats themselves, strengthening brand recall.

Spatial Branding & Experience Design

• Vibrant signage and wall art were incorporated to transform the bakery into an inviting, interactive space, ensuring that every visit feels like a delightful experience.

• The interior design complements the branding, creating a seamless and immersive environment where customers can enjoy plant-based treats in a space as fun as the brand itself.

Impact

The rebrand positions Pibbles Bakery as a standout name in the plant-based industry, making it instantly recognizable and highly shareable. Every design element—from the logo to the store interiors—reflects Pibbles’ fun, creative, and ethical spirit, ensuring it remains the go-to destination for innovative vegan treats.

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