5th March 2022

Quikley: Rebranded A Food Delivery App

Scope Of Work

For Quikley, a zero-commission food delivery app, we focused on crafting a brand identity that emphasizes speed, clarity, and customer-first service.

Logo Design

The new Quikley logo draws inspiration from location pins, symbolizing quick, precise deliveries. The design reflects the app’s core promise of fast, reliable service by incorporating a familiar shape that resonates with navigation and destinations. The type is clean and clear, ensuring easy readability while reinforcing the brand’s modern, efficient image.

Color Palette

We developed a vibrant color palette that communicates energy and urgency, reflecting the fast-paced nature of the delivery service. These bold, attention-grabbing colors are consistent across all touchpoints, helping Quikley maintain a strong, cohesive presence.

UI Design

The app’s user interface was designed to offer a smooth, efficient experience for users. We focused on simplicity, ensuring that customers can place orders quickly and effortlessly. The design is intuitive, providing a seamless and functional experience that aligns with the app’s core values.

Delivery Uniforms & Collateral

To extend the rebranding beyond the digital space, we designed uniforms and caps for the delivery team that align with the updated brand image. Additional collateral, including promotional materials and packaging, was also created to maintain brand consistency across all customer touchpoints.

‍

Outcome

The rebranding of Quikley creates a strong, recognizable visual identity that communicates speed and reliability. The refreshed logo, modern UI, and cohesive collateral come together to give Quikley a consistent and impactful presence in the competitive food delivery market.

‍