1 Feb 2024

The Bier Library: Strengthening Brand Storytelling Through Design & Experience

Scope Of Work

The Bier Library (TBL) has long been a beloved brewery in Bengaluru, known for its handcrafted beers and vibrant community atmosphere. However, as it expanded into a sprawling 60,000 sq. ft. space, there was an opportunity to strengthen the brand’s narrative and create a more immersive connection between its identity, mascot, and space.

While the original branding was developed by multiple agencies, it lacked a cohesive brand story—particularly with the mascot, POPO, a bird introduced later for communication purposes but without a clear tie to the brand’s physical presence.

Our goal was to bridge this gap, ensuring that POPO’s story became integral to The Bier Library’s identity, transforming the space into an immersive extension of the brand’s ethos and storytelling.

Brand Evolution & Story Integration

• At the entrance, a massive 20-foot-high 3D mural introduces POPO as the central figure of The Bier Library—a traveler through culture and time who has mastered the art of brewing across civilizations.

• Throughout the space, murals and portraits of POPO reinforce the idea that The Bier Library is his home, a collection of his knowledge, and a place where he communicates his story.

• This integration of the mascot into the spatial experience not only strengthens brand recall but also creates an engaging, memorable experience for visitors.

Visual Identity & Brand Consistency

• Building on TBL’s original branding, we refined beer labels, coasters, and packaging, ensuring a more cohesive design system.

• A Kannada adaptation of the logo was introduced to enhance local connection, ensuring that signage and branding were seamlessly integrated across the space.

• The color palette and typography were refined to align with TBL’s evolving personality, maintaining a playful yet sophisticated tone.

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Spatial Branding & Immersive Experience

• The new brewery space was designed as POPO’s domain, with his presence woven into murals, artwork, and brand storytelling.

• Industrial textures were balanced with warmth, ensuring a space that felt expansive yet inviting.

• Key branded elements, including wayfinding, neon signage, and large-scale installations, made the venue feel like a living, breathing part of POPO’s world.

Production & Execution

• We managed end-to-end production, ensuring that every branding element was implemented with precision—from custom artwork to environmental graphics.

• Vendor coordination and fabrication oversight guaranteed that the design vision was flawlessly executed across signage, packaging, and merchandise.

Impact

By integrating storytelling, design, and experience, we transformed The Bier Library into more than just a brewery—it became a world built around POPO’s journey. The refined branding and immersive storytelling ensured that TBL’s expansion not only enhanced customer engagement but also solidified its identity as a destination where beer, culture, and history come together.