1 March 2023

The Kind Roastery & Brew Room: Brewing Community Through Design

Scope of Work

The Kind is Bangalore’s first Vegetarian roastery and brew room, built on the philosophy that kindness fosters connections. With a focus on locally sourced, vegetarian, and vegan-friendly offerings, The Kind has expanded to three thriving outlets, each designed to offer a warm, welcoming, and community-driven experience.

Our objective was to craft a brand identity that reflects its mission, ethos, and sensory experience, making every touchpoint immersive and memorable.

Branding & Visual Identity

• The logo system features a primary wordmark, a secondary logo, and a distinctive brand mark, ensuring versatility across various applications.

• The color palette, inspired by rich coffee tones, warm neutrals, and deep blues, evokes a sense of comfort and authenticity.

• Custom typography was chosen to reinforce the brand’s approachability and artisanal craftsmanship.

Branded Collateral & Packaging

• Menus, coasters, tote bags, cup sleeves, and packaging extend the brand’s aesthetic seamlessly across all outlets, ensuring a cohesive customer experience.

• Staff uniforms were designed to complement the interiors—minimal, clean, and understated—to enhance brand alignment.

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Spatial Branding & Experience Design

• Each outlet was designed to feel like an extension of the brand’s identity, incorporating custom patterns, handcrafted textures, and earthy elements to create a welcoming atmosphere.

• Every detail, from the wall graphics to the signage, was curated to enhance the sensory experience, making The Kind more than a café—it’s a place where stories, coffee, and community flow effortlessly.

Impact

Through a strategic and thoughtfully crafted brand identity, The Kind has grown into a recognized community hub, where branding isn’t just visual—it’s an experience. The seamless integration of design, packaging, and spatial branding ensures that The Kind’s philosophy is felt in every cup, every conversation, and every moment spent in its spaces.