TYD

Scope of Work

TYD is a bar and kitchen that moves with Bengaluru’s energy, bringing together coastal flavors from around the world. While not by the sea, TYD’s ambiance, branding, and menu transport guests to a place where fluidity meets structure, much like the city itself.

Our goal was to create a brand identity that reflects movement, dynamism, and an immersive dining experience, seamlessly blending design with atmosphere.

Brand Identity & Visual System

• The logo and wordmark embody fluidity and rhythm, mirroring the motion of water while integrating structured architectural elements.

• A custom-designed icon, inspired by arches and a hanging bar, reinforces the brand’s aesthetic, ensuring a distinctive and memorable presence.

• The color palette, typography, and patterns were carefully crafted to strike a balance between modern sophistication and relaxed coastal vibes.

Branded Collaterals & Experience Design

• Menus were designed as tactile experiences, using hardbound format with debossed and embossed effects on them. Spot UV was also used to elevate the menu. 

• Signage and wayfinding elements follow a minimal yet striking aesthetic, ensuring clarity while enhancing the bar’s immersive experience.

• Uniforms were designed with embroidered logos, maintaining a clean, contemporary look that integrates seamlessly into the brand’s atmosphere.