Vijaya Health Center: Rebranding a Legacy Pediatric Practice for the Modern Era

Scope of work

For over 30 years, Vijaya Health Center has been a trusted name in pediatric healthcare, specializing in children’s wellness and medical care. As the practice grew, the need to modernize the brand became evident—transitioning from a small-scale clinic to a fully equipped pediatric hospital while retaining the trust and warmth built over decades.

Now Media was tasked with rebranding Vijaya Health Center to reflect its evolution, ensuring that it appeared professional, contemporary, and welcoming while still resonating with its legacy in children’s healthcare.

Brand Identity & Positioning

• The new visual identity was developed to establish professionalism, trust, and warmth, making the hospital more appealing to modern parents and caregivers.

• The logo design embodies vitality, care, and human connection, aligning with the hospital’s mission to provide compassionate, expert pediatric care.

• A modern yet approachable color palette was chosen to reinforce the brand’s positioning:

• Warm magenta (#AC4C87) represents care, empathy, and healing.

• Deep blue (#393D7F) conveys trust, medical expertise, and stability.

• The typography and brand aesthetic balance clinical professionalism with a child-friendly, welcoming touch.

Comprehensive Spatial Branding & Wayfinding

As Vijaya Health Center expanded into a four-story pediatric hospital, branding was seamlessly integrated into every touchpoint, from the facade to the interiors.

• Exterior signage and facade branding ensured high visibility and a strong first impression, reinforcing the hospital’s new positioning.

• A structured floor directory was designed for ease of navigation, helping patients and visitors move through the hospital effortlessly.

• Room signs and wayfinding systems were implemented across all four floors, ensuring clarity and accessibility for both staff and patients.

• Art direction for patient rooms was carefully curated to create a calming and child-friendly environment, enhancing the overall hospital experience for young patients.