What the studio is reading.
Daily, curated. 5 to 7 items a day across design, branding, packaging, consumer trends, technology, and India.
-
Google Revamps Its Iconic Search Bar for the First Time in 25 Years
Google redesigned its search bar for the first time in 25 years — a quiet reminder that even the world's most-used interface eventually admits it needs a refresh.
Read on Adweek -
Olipop Launches ‘The Feel Good Soda’ Platform, Complete With a Refreshed Identity and Sonic Signature
Olipop didn't just update a logo — it launched a full platform called 'The Feel Good Soda,' with a sonic signature, proving challenger brands now compete on sensory systems, not just visuals.
Read on Dieline -
72andSunny Bakes A New Brand Identity For Panera Bread
72andSunny rebuilt Panera Bread's identity from scratch — worth studying if you've ever had to make a tired, familiar brand feel worth choosing again.
Read on Dieline -
Ring Leader: How Ōura Became an Icon of the Wearable Health Movement
Ōura turned a $300 ring into a health movement by betting on restraint — no screen, no noise, just data — and Adweek traces exactly how that single product decision became a brand position.
Read on Adweek -
Jim Lecinski on the New Zero Moment of Truth in the AI Era
Jim Lecinski argues AI has fundamentally changed the Zero Moment of Truth — the research window before purchase — and most brand teams haven't caught up to what that means for how buyers find them.
Read on Adweek -
Startups-Selling a commodity or Marketing a Brand?
Brand Equity asks whether Indian startups are selling commodities or building brands — a question that sounds obvious until you try to answer it honestly about your own business.
Read on Brand Equity (Economic Times) -
Turner Duckworth Looked to Farmstead Signage to Redesign Bob’s Red Mill
Turner Duckworth redesigned Bob's Red Mill by pulling from farmstead signage—proof that the best rebrand research sometimes happens at a roadside barn, not a mood board session.
Read on Dieline -
Tavern’s RTD Hyper Blast is Fueled By Vintage Jet Skiing
Tavern's RTD energy drink built its entire visual identity around vintage jet skiing—niche cultural specificity used as a brand strategy, not an afterthought.
Read on Dieline -
Amazon Cut Affiliate Commissions Up to 50% for Some Publishers, Leaving Them Reeling
Amazon slashed affiliate commissions by up to 50% for some publishers—a quiet policy move that will force a lot of content businesses to rethink who they've been building for.
Read on Adweek -
heatherwick studio turns rippling water into sculptural eyewear for JINS
Heatherwick Studio translated rippling water into sculptural eyewear for JINS—a rare case of a design studio brief that actually demanded the metaphor, not just reached for one.
Read on Designboom -
EXCLUSIVE: Omnicom Advertising Creative Lead Javier Campopiano Exits Months After IPG Takeover
Omnicom's global creative lead Javier Campopiano is out just months after the IPG merger closed—the first senior casualty that signals how quickly the new power structure is reshuffling the deck.
Read on Adweek -
Saying Goodbye to Minute Maid and its Frozen Can of Nostalgia
Minute Maid's iconic frozen concentrate can is being retired—and with it, a packaging format that built a category, a reminder that nostalgia doesn't pay distribution costs.
Read on Dieline -
Brand building Beyond Rationality
Brand Equity's piece on building brands beyond rationality is worth the read for any founder who's been told to justify every creative decision with a conversion metric.
Read on Brand Equity (Economic Times) -
The Ordinary Would Like To Know If You Want To Buy a $175.90 Banana
The Ordinary is selling a $175.90 banana — a packaging stunt that says more about how far a brand can stretch credibility than it does about skincare.
Read on Dieline -
AI Agents Are Coming to Netflix to Grow Its $3 Billion Ad Business
Netflix is deploying AI agents inside its $3 billion ad business — the gap between streaming as entertainment and streaming as a performance channel is closing fast.
Read on Adweek
Get the top 5 stories in your inbox.
A short, daily or weekly digest, curated by the studio. No spam, unsubscribe in one click.