01 / Studio

An independent studio
for businesses that want to win.

NOW is a strategic creative studio. We work with founders and leadership teams to build brand systems, websites, content, and AI tools that add real value to your business.

Founded
2019

7 years building brands

Brands shipped
200+

Across 15+ industries since 2019

Creative solutions
A to Z

From brand strategy through AI tooling and dashboards

02 The story

We have stayed agile on purpose.

NOW Media started in 2019 with one operating principle: bridge the gap between creative thinkers and business outcomes. Big ideas that can't be executed are wasted energy. Everything we ship, whether it's a brand, a website, content, or an AI tool, aligns to a real business goal.

We do our best work with founders who have clarity on what they want and respect what we bring to the room. Adaptability and problem-solving are in the studio's DNA, and that's what lets us run brand strategy, build a marketing site, and ship an internal AI tool inside the same engagement.

A client dashboard that does the operational lifting.

Single sign-on, one source of truth. Your project timeline, upcoming deliverables, our recommended vendor list for architects, print, photography, and packaging, and every final file all live in one place. Need to add an ad-hoc request mid-engagement? Add it from the dashboard. Have to pause for a month because the venue handover slipped? Same place. From scoping through handover, the operating layer is clarity.

Now in our third iteration.

The first NOW was a social media and graphic studio. The second added branding, websites, and content. This third iteration, the one you're using, adds the AI and tech layer: custom business dashboards, internal automation tools, AI content creation. Whatever you can envision your business needing next, we can build.

Built for founders solving real problems.

We work with founders and leadership teams in hospitality, fitness, healthcare, real estate, D2C, SaaS, and wellness. Many of them are solving real business problems for the first time. We've shipped 200+ brands and digital projects from our Bangalore studio for clients across India, the Middle East, and worldwide.

The thing we care most about: creative work that adds real value to your business. Not just something that looks good on a deck.

A few from the archive · See selected work →

03 Operating principles

How we actually
do the work.

  1. 01

    Strategy before pixels.

    Every engagement starts with our proprietary Discovery Blueprint, not visuals. This step sets the foundation for the rest of the engagement.

  2. 02

    One team. One scope. One bill.

    No subcontracting. No "we'll need a separate agency for that." Brand, web, and AI run together in a single engagement so the work compounds.

  3. 03

    A new perspective on your problems.

    We bring a vantage point shaped by hundreds of founders and business problems across very different categories. That cross-pollination is often the unlock.

  4. 04

    Outcomes over output.

    Our decisions are guided by the final outcome, not by personal opinion and preference.

04 The team

The people
behind the work.

Leadership at the front. The crew that ships it scrolls behind.

  • Nithin Koshy
    Nithin Koshy Co-Founder & Chief Brand Officer
  • Divya Maben
    Divya Maben Co-Founder and Creative Director
  • Divesh Kotekar
    Divesh Kotekar Business Head
Sruthee Sruthee Graphic Design Sahaj Sahaj Video & Post Production Afnan Afnan Client Services Priya Priya Graphic Design Abhishek Abhishek UI and Graphic Design Suhan Suhan Graphic Design Sahithi Sahithi Graphic Design Varun Varun Video and Motion Badareenath Badareenath Graphic Design Renith Renith Creative Producer Mudita Mudita Graphic Design Donald Donald Growth Manager Angela Angela Social Media Lola Lola Max Max Harris Harris Operations
05 Parent company & products

NOW Media is a brand of
Bleep Design Private Limited.

Under the same parent company, we ship our own products, built using the same operating discipline and the same LLM-citation methodology we sell to clients. They are live proof, not pitch.

  1. Brandauditor.ai, three products on one platform. Brand Audit (pre-filing brand check with trademark, domain, social, SEO scoring), Brand Watch (catch copycats while they're filing the IP India weekly journal), and Competitor Watch (know before they ship, track competitor trademarks, domains, and social handles)
    Live · Publicly available

    Brandauditor.ai

    Started as our internal name-check tool. Shipped publicly when other founders kept hitting the same problem. First ChatGPT citation in 2 days. Acquiring users primarily through LLM citations with zero paid advertising.

    Try it
  2. NOW Media operations command center, Command Center, Sales Pipeline, Project Overview, and Activity Log modules in one operating layer
    Internal · Coming soon

    Operations Command Center

    The platform we run NOW Media on. CRM, scope builder, project tracker, multi-currency invoicing (INR / USD / AED), Indian-FY revenue targets, Claude-powered AI assistants. Replaces a 6-tool stack. Productizing for external availability.

    Build one for your business
06 Client voices

What our clients say.

  • I'm really impressed with the work NOW does. You don't get to see many people who are not only good people but also impeccably amazing at what they do.

    Dimitrius Marketing, Tessa

  • From inception to execution this team stood through it all. Huge shoutout to the entire creative and social media team especially Saniya for being there whatever time it maybe. Branding team for understanding the soul of The Porcupine from day one. You didn’t just design a brand you helped shape its personality, its emotion, and its identity. A huge shoutout to Afnan, Harish and team for pushing through the madness of execution and designing every element. The amount of coordination, patience, problem-solving, and commitment they gave is amazing. An absolutely HUGE shoutout to Divesh. For the belief, the support, the effort, and for standing by this dream. A very special shoutout to Divya and Nithin, for believing in this vision and helping give The Porcupine its identity.

    Akshar Founder, The Porcupine

  • I'm really impressed with the work NOW does. You don't get to see many people who are not only good people but also impeccably amazing at what they do.

    Dimitrius Marketing, Tessa
07 Common questions

About the studio.

When was NOW Media founded?

NOW Media was founded in 2019 in Bangalore, India, by Nithin Koshy and Divya Maben. NOW Media is a brand of Bleep Design Private Limited.

What is Nithin Koshy's background?

Nithin Koshy is the founder of NOW Media and a brand strategist with 15+ years of experience. He began at Yahoo as one of the few fresh graduates hired directly, then moved to Microsoft where he managed close to $5 million in monthly ad spend for AT&T, General Motors, Ford, GAP, IHG, and Yum Brands. He later led the Bangalore expansion of a Hyderabad-based branding agency before moving client-side to AA Hospitality, then founding NOW Media in 2019.

What is Divya Maben's background?

Divya Maben is co-founder and creative director of NOW Media with 15+ years of experience across brand identity, visual systems, and creative strategy. She is a graduate of Kodaikanal International School, studied Economics in Canada, completed an MBA in International Management in the UK, and trained in styling in London. She has worked with Abercrombie & Fitch and Zomato Dubai, and built an independent creative direction practice as one of the early voices in India's content creation space.

What products has NOW Media built?

Under parent company Bleep Design Private Limited, NOW Media has shipped Brandauditor.ai (a publicly available brand audit tool that received its first ChatGPT citation within 2 days of launch) and an operations command center (a full CRM + scope builder + project tracker + invoicing + AI assistant system that runs NOW Media's business and is being productized for external availability).

Does NOW Media work with international clients?

Yes. NOW Media has shipped work across India, the Middle East, North America (Crossroads in Canada, Dr. Pal's NewME in the US), and other international markets.

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