Dr.Pal's NewME -

Introduction

NewME is a doctor-led health platform focused on metabolic and gut health through structured, long-term care. As the brand evolved, it needed an identity that reflected its clinical expertise while creating a more modern and approachable experience.

We partnered with NewME to deliver a complete rebrand, including the logo, visual identity, colour system, typography, iconography, and UI redesign.

Our Design Approach

The rebrand was built around one core idea: connected care.

We moved away from conventional wellness aesthetics and created a system that balances clinical credibility with clarity, warmth, and simplicity. Every element was designed to communicate trust, structure, and long-term wellbeing.

Logo & Identity System (Old vs new logo to be showcased with variations)

We redesigned the NewME logo from the ground up, creating a modern identity built on balance, proportion, and consistency.

Colour System

A distinctive colour palette was developed to balance healthcare credibility with warmth and optimism.

The combination of grounded greens, vibrant accents, and a signature gradient helps create a brand that feels contemporary, approachable, and trustworthy.

Typography

We established a flexible typography system that creates clear hierarchy while maintaining a refined and approachable personality.

The type pairing supports consistency across brand communications, marketing materials, and digital interfaces.

Custom Iconography

A bespoke icon system was created to simplify complex health concepts into clear and intuitive visual elements.

Built with consistent geometry and stroke styles, the icons create a cohesive visual language across the entire ecosystem.

UI Rebranding

Beyond the identity, we completely reimagined the digital experience.

The UI system was redesigned to improve navigation, enhance clarity, and create a seamless healthcare journey. Every screen was aligned with the new brand language, resulting in a more intuitive, structured, and engaging user experience.

The Outcome

The result is a cohesive healthcare brand that feels modern, credible, and approachable.

From the logo and visual identity to custom icons and a fully reimagined digital experience, every touchpoint now reflects NewME's commitment to connected, doctor-led care and long-term wellbeing.

A brand designed not just to look better, but to create a stronger and more meaningful healthcare experience.