Pibbles Bakery
A Fresh Take on Vegan Desserts
Scope Of Work
Pibbles Bakery is a 100% plant-based bakery that brings together bold flavors, vibrant creativity, and a commitment to ethical indulgence. As the plant-based food industry continues to grow, Pibbles needed a rebrand that reflected its playful personality, high-quality offerings, and innovative spirit—ensuring it stood out in an evolving market.
Our task was to craft a lively and memorable brand identity that would make Pibbles instantly recognizable and irresistible to plant-based food lovers.
Brand Identity & Mascot Design
• The logo features bold strokes and soft curves, striking a balance between energy and approachability.
• A custom-designed cat mascot adds a playful, friendly element, making the brand feel warm, fun, and engaging.
• The mascot acts as a recognizable symbol of Pibbles’ quirky personality, bringing the brand to life across packaging, social media, and store branding.
Color Palette & Typography
• A mix of vibrant and pastel hues was chosen to reflect the freshness and creativity of Pibbles’ baked goods.
• Modern, quirky typography adds a distinctive personality, ensuring the brand feels fun yet premium.
Illustrations & Brand Collateral
• Custom illustrations and packaging designs reinforce Pibbles’ handcrafted, joyful aesthetic, making every product feel personal and special.
• Marketing materials, menus, and takeout packaging were designed to be as visually engaging as the treats themselves, strengthening brand recall.
Spatial Branding & Experience Design
• Vibrant signage and wall art were incorporated to transform the bakery into an inviting, interactive space, ensuring that every visit feels like a delightful experience.
• The interior design complements the branding, creating a seamless and immersive environment where customers can enjoy plant-based treats in a space as fun as the brand itself.
Impact
The rebrand positions Pibbles Bakery as a standout name in the plant-based industry, making it instantly recognizable and highly shareable. Every design element—from the logo to the store interiors—reflects Pibbles’ fun, creative, and ethical spirit, ensuring it remains the go-to destination for innovative vegan treats.
Selected applications of the brand system across touchpoints.
Working on something like this?
Tell us about the brand or business you're building. We reply within 24 hours.
Start a project