Astaka
Contemporary Indian Decor Brand
Astaka, The final stages of building a home often miss that perfect finishing touch. As an architecture and home décor brand, Astaka curates global décor elements that bring everyday spaces to life. Its tagline, Home + Decor, reflects the seamless blend of structure and style.
Brand Identity - Logo Design
Astaka’s logo reflects curated design - where geometric typography conveys precision and structure, and an abstract elephant motif made of interlocking shapes symbolizes the brand’s approach to unifying diverse styles and materials. The clean, modern linework ensures timeless appeal and craftsmanship.
Colour Palette
The colour palette features bold, contrasting tones that break away from tradition, capturing the brand’s vibrant and confident character. The brand uses a combination of serif and sans-serif typefaces to balance elegance with modernity.
Brand Elements
Icons and illustrations are inspired by the logo's structure, creating a consistent and cohesive visual system.
Outcome
Astaka delivers a distinctive home décor experience, uniting diverse global influences into curated, balanced interiors.
Selected applications of the brand system across touchpoints.
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