Case study

Astaka

Contemporary Indian Decor Brand

Astaka
Industry
Home Interiors
Location
Bengaluru
Year
1st April 2025
Duration
8 Months

01 The brief

What we delivered

  • Brand Guideline Book
  • Brand Positioning
  • Brand Patterns and Elements
  • Colour Palette
  • Logo Design
  • Stationary
  • Lead Generation
  • Name Development
  • Social Media Management

Astaka, The final stages of building a home often miss that perfect finishing touch. As an architecture and home décor brand, Astaka curates global décor elements that bring everyday spaces to life. Its tagline, Home + Decor, reflects the seamless blend of structure and style.

Brand Identity - Logo Design

Astaka’s logo reflects curated design - where geometric typography conveys precision and structure, and an abstract elephant motif made of interlocking shapes symbolizes the brand’s approach to unifying diverse styles and materials. The clean, modern linework ensures timeless appeal and craftsmanship.

Colour Palette
The colour palette features bold, contrasting tones that break away from tradition, capturing the brand’s vibrant and confident character. The brand uses a combination of serif and sans-serif typefaces to balance elegance with modernity.

Astaka, featured image
02 The approach

Brand Elements
Icons and illustrations are inspired by the logo's structure, creating a consistent and cohesive visual system.

Outcome
Astaka delivers a distinctive home décor experience, uniting diverse global influences into curated, balanced interiors.

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