MPL-Mobile Premier League
Performance Creatives
Scope of Work
The Brief
Mobile Premier League (MPL) is one of the most popular mobile gaming platforms in India. MPL approached NOW media for their US based outfit - MPL USA. They wanted now media to develop performance marketing creatives for 2 of their popular games, Snakes and Ladder and Gin Rummy.
The first step was developing a compelling script and storyboard for each game. The focus was on capturing the essence of Snakes and Ladder and Gin Rummy, making these classic games appealing to the modern mobile gaming audience in the USA.
NOW media's creative team worked on developing the art board for the ad creatives. The art boards served as a blueprint for the final animations, ensuring that every visual element was in line with MPL USA's branding and the games' themes.
The culmination of the project was the animation phase. NOW media created engaging and dynamic animations for Snakes and Ladder and Gin Rummy. These animations were not just visually appealing but also effectively communicated the fun and excitement of playing these games on MPL USA.
The creatives were designed specifically for performance marketing. This meant that they were optimized for conversions, aiming to drive increased sales and user engagement on MPL USA's platform.
To give potential players a taste of the gaming experience, NOW media produced sample play videos for both games. These videos were instrumental in showcasing the gameplay, enticing users to download the app and engage with MPL USA's offerings.
NOW media's collaboration with MPL USA for their performance marketing creatives represents a strategic blend of creativity and marketing acumen. By developing engaging scripts, storyboards, art boards, and animations, NOW media effectively captured the spirit of Snakes and Ladder and Gin Rummy, translating these classic games into captivating digital experiences. This project underscores the importance of tailored and engaging content in the competitive landscape of mobile gaming, especially when entering a new market like the United States.
Selected applications of the brand system across touchpoints.
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