Heyball
Cue Ball Sports
Heyball is a dynamic cue sport blending the precision of snooker with the excitement of pool. Played on a larger table for strategic depth, it stands out for being gender-neutral at elite levels, with growing global recognition and prize pools.
Heyball India & Academy Branding
We crafted a unified logo for Heyball India and its Academy, designed with minimalism and impact in mind. Using negative space to subtly reflect cue sports elements, the logo strikes a balance between professionalism and approachability, making it adaptable across professional training environments and casual play settings.
Brand Identity
The brand’s colour palette conveys focus, energy, and precision-core to the sport’s identity-blending calm tones with vibrant accents. Switzer serves as the primary typeface, echoing the sport’s sharpness and control, while Avenir adds clarity and versatility across applications.
Sales Collateral
We developed an investor-focused marketing deck and a rules brochure featuring branded icons and illustrations, reinforcing visual consistency and enhancing the user experience.
Spatial Branding
Comprehensive spatial branding was implemented at the Academy, including bilingual signage (English and Kannada) and achievement-driven wall posters. A standout neon sign: “One Shot to Greatness”- serves as an inspiring focal point.
Impact
The cohesive branding established a strong visual identity, energizing the Academy and elevating the competitive spirit within the space.
Selected applications of the brand system across touchpoints.
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