Prequel
Whats your story?
Scope Of Work
Prequel is a bar and restaurant conceptualized as a hub for storytelling and shared experiences. Designed with the theme of connections and narratives, the brand seamlessly integrates a bold visual identity, spatial branding, and a strong digital presence to create a cohesive experience. From the name to the digital launch, Prequel reflects its core idea: the start of something memorable.
Concept & Name
The name ‘Prequel’ captures the essence of beginnings—a place where every visit marks the start of new stories and conversations. This concept shaped the brand’s identity and set the tone for its design, space, and communication strategy.
Logo & Visual Identity
The Prequel logo combines elegance and character, using curved typography that feels contemporary yet timeless. Paired with a striking red-and-white color palette, the visual identity is bold, engaging, and reflective of the brand’s energetic yet sophisticated atmosphere.
Spatial Branding
Prequel’s space was designed to complement its narrative-driven concept. The bold ‘What’s Your Story?’ sign at the main bar acts as the focal point, encouraging visitors to connect with the brand’s theme. At the entrance, an impactful digital wall of abstract visuals sets the mood, immersing guests in Prequel’s unique ambiance from the moment they step in.
Brand Collaterals
Every detail, from the menus and coasters to the staff uniforms and QR code-enabled digital menus, was designed to reflect the brand’s identity. Functional yet stylish, these elements enhance the guest experience while maintaining a cohesive and visually appealing aesthetic.
Social Media & Launch
The “What’s Your Story?” social media campaign extended the brand’s storytelling theme into the digital realm. The campaign successfully created buzz pre-launch, engaging the target audience and establishing Prequel as a go-to destination. Post-launch, the content strategy reinforced the brand’s identity while driving engagement and footfall.
Impact
Prequel’s end-to-end branding, by us from its name and identity to spatial and digital strategies, has made it a vibrant space for conversations and connections. Its thoughtful design and cohesive storytelling make it more than just a restaurant—it’s the beginning of endless possibilities.
Selected applications of the brand system across touchpoints.
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