TYD
Branding a Bar & Kitchen Inspired by Bengaluru’s Rhythm
Scope of Work
TYD is a bar and kitchen that moves with Bengaluru’s energy, bringing together coastal flavors from around the world. While not by the sea, TYD’s ambiance, branding, and menu transport guests to a place where fluidity meets structure, much like the city itself.
Our goal was to create a brand identity that reflects movement, dynamism, and an immersive dining experience, seamlessly blending design with atmosphere.
Brand Identity & Visual System
• The logo and wordmark embody fluidity and rhythm, mirroring the motion of water while integrating structured architectural elements.
• A custom-designed icon, inspired by arches and a hanging bar, reinforces the brand’s aesthetic, ensuring a distinctive and memorable presence.
• The color palette, typography, and patterns were carefully crafted to strike a balance between modern sophistication and relaxed coastal vibes.
Branded Collaterals & Experience Design
• Menus were designed as tactile experiences, using hardbound format with debossed and embossed effects on them. Spot UV was also used to elevate the menu.
• Signage and wayfinding elements follow a minimal yet striking aesthetic, ensuring clarity while enhancing the bar’s immersive experience.
• Uniforms were designed with embroidered logos, maintaining a clean, contemporary look that integrates seamlessly into the brand’s atmosphere.
Social Media & Community Engagement
• The #ComeTydWithUs hashtag extends the brand’s presence beyond the physical space, creating a digital identity that fosters community engagement.
• Visually consistent content reinforces TYD’s laid-back yet energetic essence, making it a shareable experience across platforms.
Impact
With a well-executed brand identity, immersive design elements, and engaging digital strategy, TYD has established itself as a dynamic destination where Bengaluru’s vibrancy meets coastal comfort. Every element—from branding to experience design—ensures that TYD isn’t just a bar, but a space where flavors, people, and energy come together effortlessly.
Selected applications of the brand system across touchpoints.
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