Scope of Work: Logo, brand positioning, colour palette, typeface, signage, photography, video, launch, social media management, targeted ads, Menu and other print collateral
Brief: The brief was to build a brand that will be known for its daytime vibe. A modern and aspirational space.
With approached the brief with a minimal branding approach. A name that does not have any preconceived meaning or association and could evolve to be anything the brand offers.
Our visual communication highlighted the daytime vibe of the space and pushed it through the bright and vibrant imagery and videos. “Here Comes The Sun” became the overarching theme for our prelaunch messaging.
Duration – 4 Months
March 11, 2022